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The Canada Revenue Agency (CRA) launches videocast series to target new generation of donors

Tuesday, September 21, 2010

Ottawa, Ontario, May 13, 2010... The Honourable Keith Ashfield, Minister of National Revenue, Minister of the Atlantic Canada Opportunities Agency, and Minister for the Atlantic Gateway, is pleased to announce the Canada Revenue Agency's latest initiative to support Canada's donors and charitable sector: the Giving to Registered Charities 101 videocast series. The goal of this series is to inform young Canadians about how charities are regulated in Canada and how to donate wisely. 
"By educating donors, we build confidence in the charitable sector as well as an appreciation for the work they do," said Minister Ashfield. "It is important that donors of all ages be able to access the information they need to make informed donation decisions in a format they can understand. I invite you to view these videocasts by visiting our donors Web site or the CRA's YouTube channel."
The videocast series includes three individual videos:
  • "What's it all about?" introduces individuals to how charities become registered in Canada.
  • "What's in it for me?" shows individuals the important role that charities play in Canada and the tax incentives available to taxpayers.
  • "Where do I begin?" gives individuals the basic information they should know before donating to registered charities.